16 November 2011
Entrepreneur explores the business of wine
Entrepreneurship graduate, Georgia Beattie, is launching her new business, Lupé.
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RMIT University alumnus, Georgia Beattie, has developed a new business that produces “wine for one”.
Lupé offers consumers a range of single-serve quality wines in a neat, convenient package that is 100 per cent recyclable.
Ms Beattie, who completed the Bachelor of Business (Entrepreneurship) at RMIT, is no stranger to the wine industry, having worked for her family business, Swords Wines, for more than seven years.
She came up with the idea for Lupé after asking for a glass of wine at a music festival and being told it was unavailable as a result of being too hard to serve.
“Too often people at outdoor events are forced to drink things they wouldn’t usually choose,” she said.
“Lupé allows wine drinkers to drink quality wine in a way that suits their lifestyle.”
Ms Beattie says studying Entrepreneurship gave her the skills and knowledge to develop her business plan.
“The RMIT degree is both practical and flexible,” she said.
“Our projects were relevant to the real world and could be either applied directly to my business, or put towards fine-tuning my skills.
“The flexibility of the program structure allowed me to tailor my studies by focusing on certain interest areas.
“I also found the lecturers to be very inspiring and have kept in contact with many of them since I graduated.”
Lupé is launching the new single-serve glass of wine at The City of Melbourne’s Melbourne Music Week, which is running from 18 to 26 November.
For more details about Lupé, please visit Lupé on Facebook.